Free to Smile Foundation Inc. is a Columbus based non-profit humanitarian organization that specializes in providing necessary services to poor and underprivileged children and adults through a wide variety of surgical and dental services worldwide. They provide an immensely important service at no cost “Giving the children around the world the freedom to smile”.

SERVICES

Branding, Digital, UX/UI, & Social Media

VISIT SITE

Identity

Our ads can be used across multiple platforms in the print and digital world. This gives us the opportunity to connect with an audience that isn’t aware of Free to Smile.We primarily show imagery of kids that are happy even with cleft lips to instruct the audience that yes, this is a problem in other countries but it’s not something to be ashamed of. Incorporating playful type to go along with the imagery that mimics children’s free spirit. Free to Smile doesn’t want to guilt their audience into donating. They want to celebrate what donating can do for a kid and the impact a person can make.

Manifesto

Our ads can be used across multiple platforms in the print and digital world. This gives us the opportunity to connect with an audience that isn’t aware of Free to Smile.We primarily show imagery of kids that are happy even with cleft lips to instruct the audience that yes, this is a problem in other countries but it’s not something to be ashamed of. Incorporating playful type to go along with the imagery that mimics children’s free spirit. Free to Smile doesn’t want to guilt their audience into donating. They want to celebrate what donating can do for a kid and the impact a person can make.

HEADER

Abys Regular

HEADER

Abys Regular

SUBHEADER

HTW Artz Regular

SUBHEADER

HTW Artz Regular

BODY

Proxima Nova Bold

BODY

Proxima Nova Bold

SOCIAL MEDIA

The mission page is the most important facet of the website. This is where our audience has the ability to see what their money is going to, and the true impact Free to Smile provides as a foundation on the youth. The goal was to highlight stories about our recent missions and locations details; all while highlighting the important impact numbers and statistics on the main mission page. After clicking on each specific country the details would expand showcasing personal stories from patients, location pictures and before and after smiles.